1. What is Daily Effective Circulation?

Daily Effective Circulation (DEC) is a metric used in body advertising to estimate the number of effective exposures by multiplying daily traffic count with a body exposure factor that accounts for visibility and attention.

2. How Does the Calculator Work?

The calculator uses the DEC formula:

Where:

• Daily Traffic Count — Number of people passing by daily
• Body Exposure Factor — Proportion of traffic that effectively sees the advertisement (0-1)

Explanation: This calculation provides an estimate of how many people are effectively exposed to body advertising in a given location daily.

3. Importance of DEC Calculation

Details: DEC helps advertisers evaluate the potential reach and effectiveness of body advertising placements, allowing for better campaign planning and ROI assessment.

4. Using the Calculator

Tips: Enter daily traffic count (must be > 0) and body exposure factor (between 0-1). The exposure factor should be estimated based on location visibility, audience attention, and other relevant factors.

5. Frequently Asked Questions (FAQ)

Q1: What is considered a good body exposure factor?
A: Typical exposure factors range from 0.1 to 0.5 depending on location prominence, audience demographics, and advertising visibility.

Q2: How do I estimate daily traffic count?
A: Use pedestrian counters, location analytics data, or observational studies to determine accurate daily traffic numbers.

Q3: Is DEC a standard advertising metric?
A: DEC is a non-standard metric specifically developed for body advertising effectiveness measurement.

Q4: Can DEC be used for other advertising formats?
A: While designed for body advertising, the concept can be adapted to other formats with appropriate exposure factors.

Q5: How often should DEC be calculated?
A: DEC should be recalculated whenever traffic patterns change or when moving to a new advertising location.