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Engagement Rate Formula:
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The Instagram Monthly Engagement Rate measures how actively your audience interacts with your content over a monthly period. It's calculated as the percentage of followers who interact with your content each month, providing insights into audience engagement and content performance.
The calculator uses the engagement rate formula:
Where:
Explanation: This formula calculates the average monthly engagement percentage, showing what portion of your audience actively interacts with your content each month.
Details: Engagement rate is a key metric for social media performance. It helps content creators and businesses understand how well their content resonates with their audience, influences algorithm visibility, and guides content strategy decisions.
Tips: Enter your total interactions (sum of all engagement metrics), your current follower count, and the number of months you want to calculate the average for. All values must be positive numbers.
Q1: What counts as an interaction on Instagram?
A: Interactions include likes, comments, shares, saves, and story replies. Each of these engagement types contributes to your total interaction count.
Q2: What is a good engagement rate on Instagram?
A: Generally, 1-3% is considered average, 3-6% is good, and above 6% is excellent. However, this varies by industry and account size.
Q3: Why calculate monthly engagement instead of per-post?
A: Monthly engagement provides a broader view of overall account performance and trends, while per-post engagement focuses on individual content performance.
Q4: How often should I measure engagement rate?
A: Monthly measurement is recommended to track trends and seasonality, but you can calculate it for any time period that suits your analysis needs.
Q5: Does follower count affect engagement rate?
A: Typically, larger accounts have lower engagement rates percentage-wise. Micro-influencers often have higher engagement rates despite smaller followings.